3 Reasons Every Business Builder Should Write
How Writing Will Improve Your Business
This is essay 4 of 6 for 1729 Writers Cohort #1. Apply to 1729 today.
(This post is inspired by Ben Putano who is releasing a new book: Great Founders Write. Check out Ben’s work!)
Whether you’re building a public company or a freelance side-hustle, writing will improve your business.
Here are 3 reasons why every builder should write.
1. Clarity of Thought
Writing improves your clarity of thought. When building a company, sound judgment can be the difference between the life and death of the business.
Writing will ensure that you are clearly thinking through your strategy. While discussions and decks are helpful, writing forces clear thinking. There’s a reason that Amazon has a writing culture.
2. Relationships With Your Stakeholders
Building a direct, public relationship with your stakeholders through writing has an unbounded upside because your writing can facilitate relationships with potential business partners, investors, and customers.
Given the nature of online writing, your content can reach millions of people at no cost to you. Each person that reads your writing and further understands your company is a potential opportunity for the business.
Brian Armstrong, the CEO of Coinbase, uses writing to build relationships with Coinbase stakeholders. Through Brian’s Twitter and Medium, he shares Coinbase updates with the world.
Sharing company updates through writing allows investors, business partners, and customers to track your progress.
Through this communication, builders can create trust, authentically market their business, and give people a reason to root for the company. This is aligned with the build in public movement.
3. Feedback Leads to Improvement
Finally, sharing more about your company leads to feedback.
As I note in a previous post, How to Become an Antifragile Writer, exposing your writing to stress helps it to improve. By stressing your writing against the feedback and criticism of others, you can make incremental improvements.
Along with improving your writing, becoming an antifragile writer helps your business strategy and thinking to become more antifragile.
The more people you expose your ideas to, the more you can crystalize your thoughts. In the process of receiving feedback and debating others, you will learn more about ways to improve your business.
Nick Huber explains this well.
If you're building a business, writing will help you succeed.
It will help clarify your thinking, build relationships with your stakeholders, and give you opportunities to receive feedback.